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A Quick Word Intentions

It is important to keep in mind that if search engine traffic is the only goal, your results will likely suffer. In order to please the search engines (who will reward you with high rankings over time) and potential customers and return traffic, you have to offer value above and beyond search engine optimization. In other words, do not produce"thin" content which ranks and receive clicks, but doesn't provide any extra value into the search engine user. Websites that promote"thin," low-value content run the risk of being penalized by Google; they also often have high bounce rates and low conversion rates.

Types of SEO Content

SEO content can comprise any of these:

  • Product Pages seven-sisters-1462388__340.jpg-- These are the bread and butter of any retail e-commerce site. A good product page can function as both SEO content and also a PPC landing page.

  • Blog Posts -- A site is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to entice links than product pages, which means they may be a great way to create some authority for your website. (Keep in mind that sites are very elastic, and you can use them to host any of the below types of content in this list.)

  • Articles -- Think news article, interview, or characteristic piece. This is the major sort of articles you'll find on many newspaper- or magazine-style websites.

  • Lists -- A list is actually only a sort of article, but framing it as a record (like"10 Ways to Lower Your Energy Bill" or"101 Things I Learned About Google") makes it easier to scan. These kinds of titles also appear to be more clickable when seen in search results or from social media feeds.

  • Guides -- A guide is a longer piece of content that explains in detail how to do something. (Guides are often divided onto multiple web pages, though it's a best practice to allow users to view long content as a single page should they wish.) You may post a complete manual on your website, or you can place a summary or excerpt, requiring individuals to fill out a registration form to browse the complete guide. This can be a good way to create leads, but keep in mind that putting a registration wall will likely reduce the amount of SEO traffic you can drive to that guide.

  • Videos -- Generally speaking, you will find fewer videos on the web than pages of text; consequently, it may be simpler to rank on the first page for a competitive keyword by developing a video instead of an article. Depending on which sort of site or business you run, videos can be a great way to draw and reach an audience. Look at creating video tutorials of how to use your products. Or illustrate a procedure that is related to a company -- for instance, a plumber can make a video demonstrating how to unclog a sink. (A note on SEO: You could think about including a text transcript of your movie. Here are some additional hints for optimizing videos)

  • Infographics -- Infographics, or large-format images which include a lot of data (often in the kind of charts or graphs ) on a single topic, can rack up a great deal of page views and links.

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